Fund-raising success and a solicitor's beauty capital: Do blondes raise more funds? |
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Authors: | Michael K Price |
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Institution: | aDepartment of Resource Economics, Mail Stop 204, University of Nevada-Reno, Reno, NV, 89557, United States |
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Abstract: | This study uses a door-to-door fund-raising field experiment to explore the returns to physical appearance on fund-raising success. Interestingly, blonde females earn more on average than brunette counterparts. However, the returns to physical appearance depend critically on the race of a potential donor. |
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Keywords: | Public goods Beauty Productivity |
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