论驱动市场型企业的社会责任

驱动市场型企业社会责任理论研究尚属空白。驱动市场型企业社会责任既具有和一般企业社会责任的共同特点，又具有自身的独特属性。本文首先介绍了驱动市场型企业社会责任的基本特点，然后提出驱动市场型企业社会责任的两个独特属性：行动的自主性和责任的自觉性，结构的重构性和责任的系统性。在对驱动市场型企业社会责任分析的基础上，进一步分析了社会责任对驱动市场型企业创新的驱动机制，并提出把道德嵌入驱动市场型企业的创新决策。

The CSR of Market-Driving Corporations

The theoretical study of the market driving corporate social responsibility is blank at present.Compared with the CSR of the ordinary corporations,the market-driving corporations have common features as wall as their unique attributes.In this paper,the author firstly introduces the basic characteristics of market-driven corporations and then proposes two unique CSR attributes of market-driving corporation: the autonomy of action and a conscious responsibility,the remodeling of the structure and responsibili...