重庆地区农村生态旅游与经济互动发展评估研究

改革开放以来,我国农业经济得以快速发展,特别是近些年来农村旅游业得以迅速发展。目前,我国农村生态旅游业已逐步完善,农村经济也在国家的重视下有所发展,如何让农村生态旅游与经济互动发展成为了大家关注的热点。文章基于重庆地区农村生态旅游业及经济发展存在的一些问题,通过查阅文献及问卷调查等方法,构建一种多层次评估指标体系,采用多层次模糊综合评判模型来对该地区的农村生态旅游和经济互动互动发展做出一定的分析研究,确定了农村生态旅游与经济互动发展的几个最大影响因素。研究结果表明:该地区互动发展的情况从整体上来分析处于良好状态,但仍存在众多的制约旅游与经济可持续发展的因素,其中,在所有影响农村生态旅游业和经济互动发展的所有因素中,来自旅游品牌的正向影响程度最大,游览环境负向影响最大。

EVALUATION ON RURAL ECOLOGICAL TOURISM AND ECONOMIC INTERACTION DEVELOPMENT IN CHONGQING

Since reform and opening up, rural tourism is developing rapidly with China′s rapid economic develop-ment, especially the rural ecological tourism industry. How to make the rural ecological tourism and economic inter-actively develophas become the focus. Based on the problems of the rural ecological tourism and economic develop-ment,this paper built up a multi-level evaluation index system using the methods of literature and questionnaire survey,and used the multi -level fuzzy comprehensive evaluation model to analyze the region′s rural ecological tourism and economic interactive development, determined the most sensitive factors in the interactive development of rural ecotourism and economic. The results showed that the interactive development of the region was in a good condition, but there were still numerous restriction factors for the sustainable development of tourism and the econo-my, of which the tourism brand had the most positive impact, but the tourist environment had the negative influ-ence.