| 江西特色农产品区域品牌经营的思考 |
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| 引用本文： | 郭锦墉.江西特色农产品区域品牌经营的思考[J].中国农业资源与区划,2005,26(4):51-54. |
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| 作者姓名： | 郭锦墉 |
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| 作者单位： | 江西农业大学经济贸易学院,南昌,330045 |
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| 摘 要： | 该文在分析农产品必须实施区域品牌经营战略,江西具有实施区域品牌经营的资源的基础上,提出江西特色农产品区域品牌经营中政府应搞好特色农产品区域布局,依法保护品牌,使特色农产品品牌合法化,强化市场营销管理等5项对策.
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| 关 键 词： | 江西省 特色农产品 区域品牌 特色农产品 品牌经营 江西 市场营销管理 经营战略 区域布局 依法保护 产品品牌 合法化 |
| 收稿时间： | 2004-10-25 |
| 修稿时间： | 2004年10月25 |
THOUGHTS ON MANAGEMENT BY REGIONAL BRAND OF AGRICULTURE PRODUCTS WITH JIANGXI LOCAL CHARACTERISTICS |
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| Guo JinYong.THOUGHTS ON MANAGEMENT BY REGIONAL BRAND OF AGRICULTURE PRODUCTS WITH JIANGXI LOCAL CHARACTERISTICS[J].Journal of China Agricultural Resources and Regional Planning,2005,26(4):51-54. |
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| Authors: | Guo JinYong |
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| Abstract: | On the basis of analyzing the necessity of implementing management strategy by regional brands, and the resources that Jiangxi possesses in implementing management by brand, this paper puts forward 5 counter measures for implementing management of agriculture products by regional brands with Jiangxi local characteristics. The governments of all levels should conduct regional planning and rational distribution for agriculture products with special characteristics, protect local brands according to the law, make the agriculture products with special characteristics legalized, and strengthen management through marketing policy, etc. |
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| Keywords: | Jiangxi Province agriculture products with special characteristics regional brand |
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