农业产业化龙头企业标准化的思考

该文以前景理论为视角,通过分析农民在不确定条件下的决策过程,强调农民所面临环境的不确定性对行为选择的影响,能使农民的诸多土地流转决策行为得到合理的解释。研究发现,受不确定性的影响,农户是否参与流转以及选择怎样的路径实现流转,都是特定环境下所做出的主观决策。

AGRICULTURAL INDUSTRIALIZATION

With the prospect of prospect theory,this paper analyzed the decision-making process of farmers under uncertainty conditions,emphasized the impact of uncertainty on the peasant’s behaviors.Because of the uncertainty,whether to participate the transfer and how to select a path to achieve transfer,were both the farmers’ subjective decisions on specific circumstance.