| 层次分析法在家具企业营销竞争力评价中的应用 |
| |
| 引用本文： | 杨长峰,亓晶晶.层次分析法在家具企业营销竞争力评价中的应用[J].中国林业经济,2011(3). |
| |
| 作者姓名： | 杨长峰 亓晶晶 |
| |
| 作者单位： | 东北林业大学经济管理学院,哈尔滨,150040 |
| |
| 摘 要： | 随着家具企业竞争力比拼逐步聚焦于营销竞争力,如何对家具企业营销竞争力科学合理的评价就显得尤为重要.将AHP引入家具企业营销竞争力评价中,重新构建了评价结构模型,并通过评价过程中三个关键问题的论述,提高评价家具企业营销竞争力的有效性,为家具企业保持和提升营销竞争力提供努力的方向.
|
| 关 键 词： | 层次分析法 家具企业 营销竞争力 |
Application of Analytical Hierarchy Process in the Marketing Competitiveness Assessment of Furniture Enterprise |
| |
| YANG Chang-feng,QI Jing-jing.Application of Analytical Hierarchy Process in the Marketing Competitiveness Assessment of Furniture Enterprise[J].China Forestry Economy,2011(3). |
| |
| Authors: | YANG Chang-feng QI Jing-jing |
| |
| Institution: | YANG Chang-feng,QI Jing-jing(College of Economy and Management of Northeast Forestry University,Harbin 150040,China) |
| |
| Abstract: | The furniture enterprise's competition gradually focuses on the marketing competitive power,and it is more and more important for us to assess the marketing competitiveness assessment of furni-ture enterprise scientifically.Introduces AHP into the marketing competitiveness assessment of furniture enterprise and rebuilds the assessment structural model,what's more,with the help of the research about three key questions,enhance the exactitude of the model and provide the way to keep and im-prove marketing com... |
| |
| Keywords: | analytical hierarchy process furniture enterprise marketing competitive power |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
