农户参与乡村旅游扶贫的影响因素研究——以福建省赤溪村为例

以福建省赤溪村农户为调研对象,运用相关性检验和二元Logistic回归模型对影响农户参与乡村旅游扶贫的因素进行研究。研究发现:农户参与乡村旅游扶贫的比例较高,但是旅游经营的项目单一;农户的学历、劳动力数量、地理位置、参与乡村旅游扶贫培训的次数对农户参与乡村旅游有显著地正向影响作用;农户生计资本和对旅游发展的感知中的权力关系、可借款能力、家庭年收入、了解乡村旅游扶贫政策、有资源用于发展乡村旅游也是影响农户参与的主要因素。在此基础上,提出了加大扶贫政策宣传力度,提高旅游扶贫政策利用程度完善旅游相关基础设施,扩大农户扶贫资金来源渠道,完善扶贫资金体系,完善旅游供给侧创新旅游经营模式,实行多项扶持的针对性建议。

Research on the Factors Affecting Farmers’ Participation in Rural Tourism Poverty Alleviation——Taking Chixi Village,Fujian Province as an example

This paper took the farmers in Chixi Village of Fujian Province as the research object, and used the correlation test and the binary logistic regression model to study the factors affecting the participation of farmers in rural tourism poverty alleviation.The study found that:the proportion of farmers participating in rural tourism poverty alleviation is high,but the tourism management projects are single;the education of farmers,the number of labor,geographical location,and the number of participation in rural tourism poverty alleviation training have a significant positive impact on farmers’ participation in rural tourism;Farmers’ livelihood capital and power relations in the perception of tourism development,borrow ability,annual household income, understanding rural tourism poverty alleviation policies,and resources for developing rural tourism are also the main factors affecting farmers’ participation.It proposed to increase the propaganda of poverty alleviation policies,improve the utilization degree of tourism poverty alleviation policies,improve tourism-related infrastructure,expand sources of poverty alleviation funds for farmers and improve the poverty alleviation fund system,and innovative tourism business model, implement a number of support.