| 企业品牌价值评价体系与评价模型研究 |
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| 引用本文： | 崔文丹,田国双.企业品牌价值评价体系与评价模型研究[J].林业经济,2012(6):64-67. |
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| 作者姓名： | 崔文丹 田国双 |
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| 作者单位： | 东北林业大学经济管理学院;哈尔滨理工大学管理学院 |
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| 基金项目： | 教育部人文社科规划基金项目“顾客口碑传播网络的结构测度与动力学过程研究”(编号:11YJA630074) |
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| 摘 要： | 品牌价值评价是企业进行品牌策略决策的基础,也是消费者判定企业实力,决定是否成为企业忠诚顾客的依据。分析了当今品牌价值评价方法的不足,依据价值构成理论,在顺应低碳、环保和可持续发展的时代要求的基础上,构建了品牌资产价值的评价体系和评价模型。
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| 关 键 词： | 低碳经济 品牌价值评价体系 品牌价值评价模型 |
Evaluation System and Model of Brand Value in the Trend of Low-Carbon Economy |
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| Cui Wendan,Tian Guoshuang.Evaluation System and Model of Brand Value in the Trend of Low-Carbon Economy[J].Forestry Economics,2012(6):64-67. |
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| Authors: | Cui Wendan Tian Guoshuang |
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| Institution: | 1 School of Economics and Management,Northeast Forestry University,Harbin 150040;2 School of Economics and Management,Harbin University of Science and Technology,Harbin 150001) |
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| Abstract: | To evaluate the brand value of an enterprise is the foundation of managers to make a brand strategic de cision,and is the basis of customers to judge the brand ’ s strength and decide if he might be the brand loyalty cus tomer.This paper analyzed the insufficient of existing brand evaluation methods,and established a new evaluation system and a evaluation model basing on the theory of value structure and sustainable development which advo cate low-carbon,environmental protection. |
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| Keywords: | low-carbon economy brand value assessment index model of brand value assessment |
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