| 济宁市旅游资源整合的SWOT 分析 |
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| 引用本文： | 李爱兰,陈晔,王申臣.济宁市旅游资源整合的SWOT 分析[J].国土与自然资源研究,2011(6):46-48. |
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| 作者姓名： | 李爱兰 陈晔 王申臣 |
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| 作者单位： | 1. 济宁学院文化传播系,山东曲阜,273155
2. 济宁市旅游局,山东济宁,272037 |
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| 基金项目： | 山东省软科学研究计划项目，2009 年济宁市科技发展计划项目 |
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| 摘 要： | 济宁市旅游资源丰富,具有5A 级的世界文化遗产-"三孔",人文资源具有明显优势,为提高业内的竞争力,济宁市对其旅游资源整合,但收效甚微.借用SWOT 分析方法,从资源、交通和政策分析其优势,从联动效应、开发深度和从业人员的素质分析其劣势;从旅游发展转型、产业结构调整、修学旅游热和京福高速铁路的建设分析其机遇,从旅游者多...
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| 关 键 词： | 济宁市 旅游资源 整合 SWOT 分析 |
SWOT Analysis on the Travel Resources Integration in Jining City |
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| Institution: | LI Ai-lan et al(Cultural Communication Department of Jining University,Shandong Qufu 273155,China) |
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| Abstract: | Jining city is affluent in travel resources including the world cultural heritage-Confucius＇ Mansion,Confucius＇ temple and Confucius＇ Cemetery of 5-A level scenic spots,which give priority to its humanities resources.Jining integrated its travel resources to promote its competitive power with little effects.With the tool of SWOT analysis,the paper explores the advantages in terms of resources,transportation and policy and the disadvantages in terms of linkage effect,depth of exploitation and the quality of staff.As a result,Jining faces the opportunity of travel development transformation,industrial structure adjustment,travel study and Jingfu highway construction,but on the other hand,there are some challenges like demand of pluralism,convenient traffic and competition with other surrounding cities,from which Jining can draw lessons in its travel resources integration. |
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| Keywords: | Jining city travel resources integration SWOT analysis |
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