论健康旅游的类型、市场和概念

分析了健康旅游的发展历史,认为国内健康旅游理论研究较晚,但是实践探索历史久远,具有很深的历史背景和传统。发展健康旅游既是历史的传承,又是人们对健康、养生、延年益寿滋滋追求的探索和创新。从旅游者需求的角度,将健康旅游分为主动追求型和被动追求型两类。分析了健康旅游市场,认为健康旅游作为一种"积极的生活方式",康旅游是一个综合性概念,是一门科学活动和文化体验活动,表现形式多样,为健康旅游产品开发提供了优越条件。

Theory of Health Tourism Type,Market and Concepts

Analyzing the development of health tourism history, the domestic health tourism theory research is relatively later than the foreign. On the other hand, the health tourism has a deep history background and tradition. Health tourism development is a historical heritage, and making for people's pursuit health. From the perspective of tourists demand, health tourism can be divided into active type and passive type two kinds. As a“positive way of life”, the health tourism had a broad market prospects. Finally, it points out that the health tourism is a comprehensive concept, a science activities and cultural experience, diverse forms, providing advantageous conditions for health tourism product development.