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| 剑门关地质公园SWOT分析和产品营销战略 | |
| 引用本文： | 刘妍,唐勇,李晓琴.剑门关地质公园SWOT分析和产品营销战略[J].国土资源科技管理,2006,23(5):105-108. |
| 作者姓名： | 刘妍 唐勇 李晓琴 |
| 作者单位： | 1. 成都理工大学,地球科学学院,四川,成都,610059;成都理工大学,沉积地质研究院,四川,成都,610059 2. 成都理工大学,沉积地质研究院,四川,成都,610059 3. 成都理工大学,地球科学学院,四川,成都,610059 |
| 摘 要： | 作为国家级风景名胜区和国家级森林公园的剑门关旅游区,在发现了其独特的砾岩丹霞地貌景观等地质旅游资源所体现的旅游价值后,现着力打造国家级地质公园.通过实地调查论证,采用SWOT分析法,对剑门关在申报国家级地质公园中的内部优势、劣势和外部机遇、挑战进行了可行性分析,提出了适宜的旅游产品营销战略,这对剑门关地质公园开发旅游产品和客源市场具有指导性意义. |
| 关 键 词： | SWOT分析 旅游产品营销 剑门关地质公园 |
| 文章编号： | 1009-4210(2006)05-105-04 |
| 收稿时间： | 2006-02-27 |
| 修稿时间： | 2006-07-10 |
SWOT Analysis and Tourism Marketing Strategy for Jianmenguan Geo-park |
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| LIU Yan,TANG Yong,LI Xiao-qin.SWOT Analysis and Tourism Marketing Strategy for Jianmenguan Geo-park[J].Scientific and Technological Management of Land and Resources,2006,23(5):105-108. | |
| Authors: | LIU Yan TANG Yong LI Xiao-qin |
| Institution: | 1. College of Geosciences, Chengdu University of Technology, Chengdu, 610059, China; 2. Institute of Sedimentology, Chengdu University of Technology, Chengdu, 610059, China |
| Abstract: | Jianmenguan Scenic Area,as a National Key Scenic Area and National Forest Park,has been sparing no efforts to establish a national geo-park since the discovery of its unique geological tourism resources.After careful investigations and researches,this paper,using the SWOT method,analyzes the advantages and disadvantages,opportunities and challenges to Jianmenguan in applying for the establishment of a national geopark,and offers a marketing planning for the tourism products,which will be helpful for the development of tourism products and tourists market. |
| Keywords: | SWOT analysis tourism product marketing Jianmenguan Geo-park |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |