香文化理念森林旅游产品开发设计

森林旅游的快速发展倒衬出森林旅游产品开发设计的乏力,森林旅游产品的开发一直处于初级状态。针对这种情况,从香文化理念的视角出发,对森林旅游产品进行有效的开发设计。在对香文化的内涵进行深度解读的基础上,提出了融合香文化的森林旅游产品的设计理念,最后设计了香景、节日、住宿、香事和纪念等五大类型森林香文化系列旅游产品,为森林旅游产品的开发设计提供新的思路,同时也为香文化的发展开拓了新的空间。

Development and Design of Forest Tourism Products Based on the Concept of Incense Culture

⑴ Background——Forest tourism has gradually become a popular form of tourism,but the design of forest tourism products is still in its infancy. In view of this,combining the characteristics of incense culture,this paper designs forest tourism products based on the concept of incense culture,and enhances the innovation of forest tourism products,so that the products can meet the needs of forest tourists and can make contributions to the integration and development of incense culture and tourism.⑵ Methods——Firstly,the paper interprets the basic connotation of incense culture,and analyzes the development history and content of incense culture. Secondly,the paper discusses the value of incense culture,and analyzes the cultural characteristics of incense culture and its role in modern society. Thirdly,the paper analyzes the compatibility of forest tourism and incense culture from three aspects of spirit,function and form. On this basis,the paper has put forward the design concept of forest incense culture tourism products in five aspects: incense feelings,incense landscape,incense character,incense activities and incense commemoration.⑶ Results——According to the previous interpretation of the connotation of incense culture and the five design concepts proposed above,five series of forest incense culture tourism products are designed in this paper.The first is the design of incense landscape products,which adopts the system model of "point-line-surface"to produce the overall design effect of"point-to-line,line-to-surface". The second is the design of festival products combined with the characteristics of forest scenic spots. The festival products of forest incense culture tourism are designed in the form of "1+4". One festival is forest incense culture international tourism festival,and the four themes are incense exchange activities,recuperation activities,catering activities and commemorative design activities. The third is the design of accommodation products,which will give full play to the role of incense in combination with the motivation of tourists to purchase forest accommodation tourism products and create a stable and comfortable sleeping environment for tourists from three aspects: the overall,room and service. The fourth is the design of incense products. According to the characteristics of forest scenic spots and tourism activities,the design of incense products is carried out by combining with the traditional Chinese festivals,and corresponding festival activities are proposed by taking Tomb-sweeping Day,Double Seventh Festival and Double Ninth Festival as examples. The fifth is the design of commemorative products. Combining with the painful design points of tourism souvenirs,three design principles of commemorative products are put forward,which are both cultural and practical,refining cultural symbols and integrating cross-border elements.⑷ Conclusions and Discussions——Based on the analysis of the connotation of incense culture,the integration of forest tourism and incense culture,five design concepts for tourism product design of forest incense culture series are put forward,and based on this,five product types are puts forward: incense landscape,festival,accommodation,incense activities and souvenirs. In the face of the increasingly hot forest tourism and the lack of innovation in forest tourism products,the integration of forest tourism and incense culture is justified.The integration of incense culture provides a broad space for innovation in the design of forest tourism products,and infused cultural connotations and spiritual ideas for forest tourism. This not only expands the types of forest tourism products,but also provides direction for future development. It also provides a new soil for the spread and development of incense culture,and also provides reference for the study of follow-up forest tourism products and incense culture.