| 武冈市旅游开发策略探讨 |
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| 引用本文： | 周斅源,赖启福.武冈市旅游开发策略探讨[J].林业经济问题,2006,26(3):265-268. |
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| 作者姓名： | 周斅源 赖启福 |
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| 作者单位： | 1. 湖州师范学院,法商学院,浙江,湖州,313000
2. 福建农林大学,旅游学院,福州,350002 |
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| 基金项目： | 致谢：在进行旅游资源调查过程中得到武冈市旅游局和中南林学院森林旅游研究中心的协助,谨此致谢! |
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| 摘 要： | 在旅游资源调查的基础上,分析了武冈旅游开发环境条件、旅游资源及其开发现状,讨论了武冈市旅游产品开发和旅游市场促销策略,提出了“一山一城一湖和特色旅游商品”的旅游开发思路,同时简要论述了旅游产业要素的协调发展,对武冈旅游业发展具有指导意义。
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| 关 键 词： | 武冈 旅游开发 策略 产品 |
| 文章编号： | 1005-9709（2006）03-0265-04 |
| 收稿时间： | 2005-04-27 |
| 修稿时间： | 2005年4月27日 |
Research on Tourism Development Strategy for Wugang City |
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| ZHOU Xiao-yuan,LAI Qi-fu.Research on Tourism Development Strategy for Wugang City[J].Problems of Forestry Economics,2006,26(3):265-268. |
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| Authors: | ZHOU Xiao-yuan LAI Qi-fu |
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| Institution: | 1. taw and Business School of Huzhou University, Huzhou, Zhejiang 313000 China; 2. Tourism College of Fujian Agriculture and Forestry University, Fuzhou 350002 China |
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| Abstract: | Based on the tourism resources inquisition.The paper analyze Wugang tourism development environment conditions,tourism resources and its development the present condition.This article discussed the strategy of tourism product development and tourism market promotion to Wugang city.It pointed out "a mountain,a city,a lake and tourism commodity with special features" of tourism development the way.At the same time,discussed the problem on main factor of tourism development.It provides tourism development reference to Wugang city. |
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| Keywords: | Wugang tourism development strategy product |
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