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苏北杨树加工企业市场行为分析
引用本文:贾卫国,陈焕娣.苏北杨树加工企业市场行为分析[J].林业经济问题,2007,27(5):458-461.
作者姓名:贾卫国  陈焕娣
作者单位:1. 南京林业大学,经济管理学院,南京,210037
2. 南京林业大学,财务处,南京,210037
摘    要:详细描述和分析了苏北杨树加工企业在既定的市场结构下价格竞争、价格歧视和价格串谋的价格行为以及产品策略、广告和兼并等非价格行为,也分析了苏北杨树加工企业的价格和非价格协调行为,指出苏北杨树加工企业为以价格竞争行为为主,非价格竞争行为也被一些上规模的企业采用并将越来越多,同时一些企业苏北杨树企业采取了市场协调行为。这些行为将对市场结构和市场绩效产生影响。

关 键 词:苏北地区  杨树加工产业  市场行为
文章编号:1005-9709(2007)05-0458-04
收稿时间:2007-05-08
修稿时间:2007年5月8日

The Analysis on the Market Conduct of Poplar Processing Industry of Northern Jiangsu Province
JIA Wei-guo,CHEN Huan-di.The Analysis on the Market Conduct of Poplar Processing Industry of Northern Jiangsu Province[J].Problems of Forestry Economics,2007,27(5):458-461.
Authors:JIA Wei-guo  CHEN Huan-di
Abstract:This article analyzed the market conducts of the poplar processing enterprises in northern Jiangsu province. The article proposed that affected by the market structure, the market conduct are mostly competitive, and particularly in price competition. At the same time, non-price competition is also increasingly adopted by some large-scale enterprises. Besides competitive market behavior, market coordinating behavior also exists. The market coordinating behavior of the poplar processing enterprises in northern Jiangsu province presently mainly lies in the mergers and acquisitions among enterprises, exerting an substantial influence on the market structure and performance.
Keywords:northern Jiangsu province  poplar processing industry  market conduct
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