永安市槐南乡村旅游发展案例研究

通过对福建省永安市槐南乡的旅游资源数量与等级、旅游客源市场的规模与结构及旅游形象的认知等方面的调查与分析,认为槐南乡村旅游的发展应按照1个中心、3个区域的格局,以精品战略、政府主导战略、产业协同发展战略和区域合作战略为指导思想,积极开发观光型旅游产品、体验娱乐型旅游产品、休闲度假型旅游产品等三大系列的旅游产品。

The Case Study on the Rural Tourism Development in Huainan Village Yongan City

The development of rural tourism and the promotion of new country construction are the hot issues of the current tourism development.Through many investigation and analysis in Huainan village Yongan city,such as the quantity and grade of tourism resources,the dimensions and structure of tourism market,the recognition of tourism image etc.the paper considered that the development of Huainan rural tourism should be in accordance with the pattern of one center and three Regions and the model of High-quality strategy,Government leadership strategy,cooperative development strategy of industry,Regional cooperation strategy.It should actively develop three series of tourism products,such as sightseeing tourism products,experience entertainment tourism products,and leisure-tourism products.