| 林产品电子商务平台推广策略研究 |
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| 引用本文： | 于晗,杨长峰,尹方圆.林产品电子商务平台推广策略研究[J].林业经济问题,2010,30(2). |
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| 作者姓名： | 于晗 杨长峰 尹方圆 |
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| 作者单位： | 1. 东北林业大学,经济管理学院,哈尔滨,150040
2. 呼伦贝尔市环保局,环境监察支队,内蒙古,呼伦贝尔,021008 |
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| 基金项目： | 东北林业大学研究生论文资助项目(JRAM09) |
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| 摘 要： | 首先介绍林产品电子商务平台的概念;通过检索搜索引擎、分类目录和门户网站分析林产品电子商务平台推广现状;根据电子商务平台一般性推广方法,并结合林产品的特点,从林产品生产企业、中间商和普通消费者的角度出发,阐述具有针对性的推广策略;最后提出只有根据林产品具体的市场行情和具体的推广对象,将各种策略综合运用才能达到最佳推广效果。
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| 关 键 词： | 林产品电子商务平台 网站推广策略 网络营销 |
Research on E-Commerce Platform Promotion Strategy of Forest Products |
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| YU Han,YANG Chang-feng,YIN Fang-yuan.Research on E-Commerce Platform Promotion Strategy of Forest Products[J].Problems of Forestry Economics,2010,30(2). |
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| Authors: | YU Han YANG Chang-feng YIN Fang-yuan |
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| Institution: | 1.Economics & Management College of Northeast Forestry University/a>;Harbin 150040 China/a>;2.Environmental Monitoring Detachment of Hulunbeir City Environmental Protection Agency/a>;Hulunbeir/a>;Inner Mongolia 021008 China |
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| Abstract: | First introduced the concept of the e-commerce platform of forest products.By retrieving search engines,classified directories and portals,analyzed the promotion status of the e-commerce platform of forest products.According to the general promotion methods of e-commerce platform,combined with the characteristics of forest products,set forth the pointed promotion strategies from the perspective of forest products manufacturers,middlemen and consumers.Finally,concluded that only in accordance with the specif... |
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| Keywords: | e-commerce platform of forest products website promotion strategy internet marketing |
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