论媒介融合趋势下报业发展导向

媒体融合趋势下内容和渠道的分离,也正彰显了传统媒体和新媒体各自的优势所在,报业应坚持以"内容为王"为导向,利用数字化平台制作出全媒体的融合新闻,借助新媒体传输手段和接收终端的多样化拓展渠道,变挑战为机遇,保存实力进行长足发展,为未来的产业融合和所有权融合做好充分准备。

On the Development Guidance to Newspaper Industry under the Tendency of Media Convergence

The separation of content and channel under the tendency of media convergence demonstrates the advantages of traditional media and new media. Newspaper industry should stick to the guidance of being content-centered ,use digital platform to make convergence news of any media,broaden channels through transmitting means of new media and the multiplication of receiving terminals,change challenges into opportunities,preserve strength and undertake long -term development,to make preparation for future industry c...