| 房地产营销理念研究 |
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| 引用本文： | 赵剑英.房地产营销理念研究[J].内蒙古财经学院学报(综合版),2010,8(1):138-141. |
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| 作者姓名： | 赵剑英 |
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| 作者单位： | 内蒙古财经学院金融学院,内蒙古,呼和浩特,010051 |
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| 摘 要： | 房地产营销是关系房地产开发经营成败的关键,怎样在新形势下从传统的房地产营销模式走出,树立全新的房地产营销理念,做好房地产市场营销,直接关系到房地产开发企业在市场经济体制下的兴衰存亡。本文提出了当前全新的营销策略,期望通过各种营销策略的组合应用,实现房地产开发企业的品牌战略及长期良性经营。
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| 关 键 词： | 房地产 营销理念 营销策略 |
A Study of Real Estate Marketing Concept |
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| Zhao Jianying.A Study of Real Estate Marketing Concept[J].Journal of Inner Mongolia Finance and Economics College,2010,8(1):138-141. |
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| Authors: | Zhao Jianying |
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| Institution: | Inner Mongolia Finance and Economics College/a>;Huhhot/a>;Inner Mongolia/a>;010051 |
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| Abstract: | Real estate marketing is the key to the development and marketing of real estate. How to walk out of the traditional real estate marketing pattern,establish brand-new real estate marketing concept and develop real estate marketing relates to the thriving of real estate enterprises under market economy directly. This paper puts forward present brand-new marketing strategy in expectation to realize the brand strategy and long-term marketing of real estate enterprises through combined application of all kinds ... |
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| Keywords: | real estate marketing concept marketing strategy |
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