| 我国零售业国际化战略的研究——基于钻石模型的分析 |
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| 引用本文： | 薛志文.我国零售业国际化战略的研究——基于钻石模型的分析[J].内蒙古财经学院学报(综合版),2011,9(3):118-121. |
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| 作者姓名： | 薛志文 |
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| 作者单位： | 中国交通建设集团,北京,100000 |
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| 摘 要： | 当前,国际化已成为世界零售业的一大发展趋势,其对于在全球范围内实现资源优化配置、扩大规模经济效益,提高国际竞争力有着极其重要的意义。在我国零售业全面对外开放的环境下,我国零售业面临着巨大的机遇与挑战。本文试图运用波特的"钻石模型"理论对我国零售业进行分析,进而提出我国零售业在国际化经营中应该采取的战略措施。
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| 关 键 词： | 零售企业 钻石模型 国际竞争力 国际化战略 |
A Study of the Internationalization Strategy of Chinese Retail Business |
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| Xue Zhiwen.A Study of the Internationalization Strategy of Chinese Retail Business[J].Journal of Inner Mongolia Finance and Economics College,2011,9(3):118-121. |
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| Authors: | Xue Zhiwen |
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| Institution: | Xue Zhiwen(China Communications Construction Company Limited,Beijing,100000) |
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| Abstract: | At present,internationalization has become a development trend of world retail business.It is of important significance to realize optimum distribution of resources,enlarge economies of scale,improve international competitive globally.Under the open environment of Chinese retail business,Chinese retail business is facing huge opportunity and challenge.By applying Potter's diamond model theory,this paper analyzes Chinese retail business and puts forward the strategy that should be applied by Chinese retail b... |
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| Keywords: | retail business diamond model theory international competitive internationalization strategy |
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