美国会展管理专业的教育模式及其对中国的启示

本文首先比较详细地介绍了美国会展管理专业的教育模式,具体包括美国会展管理专业的教育层次、学科体系、课程设置及其特点,重点以在会展管理教育方面卓有成效的美国乔治华盛顿大学(The George Washington University,Washington DC,USA)和美国内华达大学(University of Nevada,Las Vegas,USA)为例具体说明和解释,接下来在分析我国会展管理教育现状及存在问题的基础上,就如何调整我国会展管理教育体系以便进一步与国际接轨提出一些策略建议。

Event Management Educational Models in USA and Implications on China

This paper introduces the model of event management education in USA,which compasses programs &levels,disciplines,courses setup and features about event management education.Best practices of event management education at The George Washington University,Washington DC,USA and University of Nevada,Las Vegas,USA are illustrated and interpreted emphatically.In addition,some implications and suggestions on China's event management education are presented.