| 基于价值链的文化旅游创意发展分析 |
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| 引用本文： | 刘丽梅,吕君.基于价值链的文化旅游创意发展分析[J].内蒙古财经学院学报,2013(6):88-95. |
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| 作者姓名： | 刘丽梅 吕君 |
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| 作者单位： | [1]内蒙古财经大学旅游学院,内蒙古呼和浩特010070 [2]内蒙古财经大学资源与环境经济学院,内蒙古呼和浩特010070 |
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| 基金项目： | 国家社会科学基金资助项目（08XJY026）;（BJXM2012-19） |
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| 摘 要： | 价值链强调企业创造价值的动态过程,重视战略环节,而价值链咨询模型强调增值性,微笑曲线理论则反映了附加价值、知识财产、品牌服务对企业的重要性。基于此,构建了文化旅游创意价值链模型,指出文化旅游发展能否取得成功主要取决于文化旅游创意的成败。并以成吉思汗陵旅游区为例,对文化旅游创意发展过程进行实证探讨。
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| 关 键 词： | 价值链 文化旅游 旅游创意 |
Analysis of Cultural Tourism Creative Development Based on Value Chain |
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| LIU Li -mei,LV Jun.Analysis of Cultural Tourism Creative Development Based on Value Chain[J].Journal of Inner Mongolia Finance and Economics College,2013(6):88-95. |
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| Authors: | LIU Li -mei LV Jun |
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| Institution: | 1. School of Tourism, Inner Mongolia University of Finance and Economics, Hohhot 010070, China; 2. School of Resources and Environmental Economics, Inner Mongolia University of Finance and Economics, Hohhot 010070, China) |
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| Abstract: | The value chain emphasizes the dynamic process of the enterprise to create value,and attaches importance to the strategic link,but the value chain consulting model emphasizes the value added,the smiling curve theory reflects the importance of added value,intellectual property,and brand service for enterprises.Based on this,the paper constructs the cultural tourism creative value chain model,and points out that whether the development of cultural tourism makes a success or not mainly depends on the cultural tourism creative success or not.At last,the paper takes Mausoleum of Genghis Khan tourist area as an example to empirical study on cultural tourism creative development process. |
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| Keywords: | value chain cultural tourism creative tourism |
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