首页 | 本学科首页   官方微博 | 高级检索  
     检索      

众筹融资运营模式及风险分析
引用本文:王阿娜.众筹融资运营模式及风险分析[J].内蒙古财经学院学报,2014(3):99-103.
作者姓名:王阿娜
作者单位:华侨大学厦门工学院,福建厦门361021
摘    要:以互联网平台为重要载体的众筹融资降低了创业者的融资门槛,也是市场营销的有效手段,优势独特。项目发起人通过众筹社区平台向支持者筹集资金,以项目发布机制为起点,以市场营销机制为动力,以资金流转机制为核心,以利益回报机制为保障,以社区交流机制为协调。作为一种新生事物,众筹融资蕴藏着法律风险、技术风险、信用风险和管理风险。应该从政策、众筹主体等多个角度共同规范,降低众筹融资的风险,推进众筹的健康发展。

关 键 词:众筹融资  运营模式  风险

The Operation Mode and Risk of the Crowdfunding Financing
Institution:WANG A - na ( Institute of Xiamen Technology, Huaqiao University, Xiamen 361021, China)
Abstract:The crowdfunding financing reduces entrepreneurial financing threshold with the internet platform as an important carrier, and also an effective means of marketing with unique advantage. Through crowdfunding com- munity platform, the project sponsors raise money from supporters. The project release mechanism is a starting point, the marketing mechanism is power, the mechanism of transferring the capital is the core, the benefit return mechanism is the guarantee, the community exchange mechanism is coordination. As a new thing, the financing mode contains the legal risk, technology risk, credit risk and management risk. We should reduce the financing risks, and promote it develop healthily from policy, and crowdfunding bodies.
Keywords:crowdfunding financing  operation mode  risk
本文献已被 维普 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号