基于销售成本差异的制造商策略选择研究

本文以企业核心竞争能力理论和库存理论为基础,研究了由一个制造商和一个零售商组成的二级供应链中制造商的前向一体化策略与供应链策略的选择问题。假设需求不确定和供应链存在销售成本,当制造商和零售商向市场出售产品都发生销售成本且销售成本存在差异时,通过对制造商的利润比较分析发现,销售成本的差异决定了制造商供应链合作策略与前向一体化策略的选择。

A Study of Manufacturers Strategic Choice Based on the Sale Cost Difference

Based on the enterprise core competitiveness theory and the storage theory,this paper studies the choice of manufacturer forward unifinication strategy and the supply chain strategy in a two-stage supply chain composed of a manufacturer and a retailer.Under the assumptions that the demand is uncertain and when both manufacturer and retailer sell product,sale cost and differences exist in the supply chain,through a comparative analysis of manufacturer’s profits,this paper proves that sale cost difference decides the choice of manufacturers supply chain cooperation strategy and forward unifinication strategy.