| 东西方家庭文化差异对我国保险产品开发的启示 |
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| 引用本文： | 郑军,张海川.东西方家庭文化差异对我国保险产品开发的启示[J].海南金融,2006(10):48-50. |
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| 作者姓名： | 郑军 张海川 |
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| 作者单位： | 1. 绵阳师范学院经济系,四川,绵阳,621000
2. 西南财经大学社会保障研究中心,四川,成都,610074 |
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| 摘 要： | 针对东西方家庭文化存在的明显差异,笔者详细地论述了这种差异对我国家庭功能、人们获得保障途径、人们购买保险所产生的影响,并指出我国保险产品开发应该明确商业保险的地位、避免照搬国外模式,应加大家庭保障类险种开发的力度和注重险种开发的区域性。
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| 关 键 词： | 家庭文化 保险产品 开发 |
| 文章编号： | 1003-9031(2006)10-0048-03 |
| 收稿时间： | 06 12 2006 12:00AM |
| 修稿时间： | 2006年6月12日 |
The Deference of Orient-western Family-culture Affecting the Chinese Insurance Product's Being Developed |
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| ZHENG Jun,ZHANG Haichuan.The Deference of Orient-western Family-culture Affecting the Chinese Insurance Product''''s Being Developed[J].Hainan Finance,2006(10):48-50. |
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| Authors: | ZHENG Jun ZHANG Haichuan |
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| Institution: | 1.Economic Department, Mianyang Normal University, Mianyang Sichuan 621000; 2.the research center of social security, Southwest University of Finance and Economics, Chengdu Sichuan 610074 |
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| Abstract: | There being appreciable deference about orient-western family culture,the penman discusses in detail that the deference affects families' facility,security ways and people's demand,according to the deference.And the penman thinks that we should not imitate foreign model but develop families' security product when we develop insurance product. |
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| Keywords: | Orient-western Family Culture Insurance Product |
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