| 略谈消费者行为的定性调查与定量调查 |
| |
| 引用本文： | 武振.略谈消费者行为的定性调查与定量调查[J].中央财政金融学院学报,2003(9):61-65. |
| |
| 作者姓名： | 武振 |
| |
| 作者单位： | 长春税务学院，长春130021 |
| |
| 摘 要： | 消费行为调查包括定性调查和定量调查。由于消费行为具体表现为品牌认知、使用行为、购买行为和品牌评价四个方面，从而消费行为的定性调查与定量调查也主要从这四个方面来进行。
|
| 关 键 词： | 消费者行为 定性调查 定量调查 品牌认知 |
| 文章编号： | 1000-1549(2003)09-0061-05 |
On Qualitative and Quantitative Survey of Consumers' Behavior |
| |
| WU Zhen.On Qualitative and Quantitative Survey of Consumers'''' Behavior[J].Journal of Central University of Finance & Economics,2003(9):61-65. |
| |
| Authors: | WU Zhen |
| |
| Abstract: | The survey of consumers' behavior includes qualitative and quantitative ones. As consumers' behavior refers to brand realizing, applying behavior, purchasing behavior and brand evaluating, therefore the qualitative and quantitative survey of consumers' behavior will be under way from those four fields. |
| |
| Keywords: | Consumers' behavior Qualitative survey Quantitative survey Brand realizing |
| 本文献已被 CNKI 维普 等数据库收录！ |
