| 信息传递障碍与营销效率研究 |
| |
| 引用本文： | 吴继忠.信息传递障碍与营销效率研究[J].中央财政金融学院学报,2003(5):64-66. |
| |
| 作者姓名： | 吴继忠 |
| |
| 作者单位： | 中南财经政法大学武汉430064 |
| |
| 摘 要： | 笔认为目前国有企业营销效率不高的主要原因在于企业产品内在信息不符合消费的需求、产品信息结构不清晰以及营销渠道噪音的影响。解决这一问题的关键在于企业强化市场研究、优化公司产品信息结构以及进行渠道简化或渠道内部化以降低外界噪音对企业产品营销的干扰。
|
| 关 键 词： | 信息传递障碍 营销效率 国有企业 营销渠道 产品信息结构 产品营销 |
| 文章编号： | 1000-1549(2003)05-0064-03 |
Study on Barrier to Information Transition and Marketing Efficiency |
| |
| WU Ji-zhong.Study on Barrier to Information Transition and Marketing Efficiency[J].Journal of Central University of Finance & Economics,2003(5):64-66. |
| |
| Authors: | WU Ji-zhong |
| |
| Institution: | WU Ji-zhong |
| |
| Abstract: | This paper discusses the main reasons oi the low marketing etticiency of stated-owned enterprises which are improper product information and ambiguous product's information structure, together with channel noise . The key to resolve the problems are strengthening market research, optimizing product's information structure and simplifying the market channel. |
| |
| Keywords: | Information transition Barrier Marketing efficiency |
| 本文献已被 CNKI 维普 等数据库收录！ |
