| 中国开放式基金营销研究 |
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| 引用本文： | 叶柯.中国开放式基金营销研究[J].中央财政金融学院学报,2006(8):40-43,60. |
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| 作者姓名： | 叶柯 |
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| 作者单位： | 武汉大学商学院 武汉邮编430072 |
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| 摘 要： | 营销是开放式基金的重要业务之一。本文试从我国开放式基金的发展历程入手,借鉴成熟资本市场的经验,探讨我国开放式基金营销中存在问题及形成原因,在结合我国资本市场的发展状况基础上,提出开放式基金营销的对策建议。
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| 关 键 词： | 基金营销 开放式基金 对策 |
| 文章编号： | 1000-1549（2006）08-0040-04 |
| 收稿时间： | 2006-04-07 |
| 修稿时间： | 2006-04-07 |
Research of the Sales of Open-end Mutual Funds in China |
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| YE Ke.Research of the Sales of Open-end Mutual Funds in China[J].Journal of Central University of Finance & Economics,2006(8):40-43,60. |
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| Authors: | YE Ke |
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| Abstract: | The sales of funds is one of the key operation of open-end mutual funds.Being based on the development course of open-end mutual fund in China and referring to the experience of the mature capital market,the thesis studies the questions and reasons about the sales of open-end mutual fund and brings forward the measures and advices in connection with the evolution of the our country'capital market |
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| Keywords: | Sale of funds Open-end mutual funds Measures |
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