| 特许连锁企业知识转移的影响因素。 |
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| 引用本文： | 王国顺,孙佳.特许连锁企业知识转移的影响因素。[J].财务与金融,2012(3):59-63. |
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| 作者姓名： | 王国顺 孙佳 |
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| 作者单位： | 北京工商大学商学院 北京 100048 |
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| 基金项目： | 北京市属高校人才强教深化计划项目，北京市哲学社会科学规划重点项目 |
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| 摘 要： | 促进特许连锁体系内的知识转移，提高特许连锁体系的知识管理水平是特许连锁企业成功的关键。文章根据组织间知识转移的一般过程，结合社会网络分析观点，分析了影响特许连锁体系内知识转移效果的主要因素。
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| 关 键 词： | 零售 特许连锁 企业知识管理 社会网络分析 |
A Discussion on the Factors to Influence Knowledge Transfer of Franchise System |
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| WANG Guo-shun
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SUN Jia.A Discussion on the Factors to Influence Knowledge Transfer of Franchise System[J].Accounting and Finance,2012(3):59-63. |
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| Authors: | WANG Guo-shun SUN Jia |
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| Institution: | Business School,Beijing Technology and Business University,Beijing 100048 |
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| Abstract: | As a modern business model,franchise is an important method to expand the sale of products and services for enterprises.Promoting the knowledge transfer and developing the knowledge management is the key to success of franchise system.The paper analyzed main factors which influence the effectiveness of knowledge transfer based on the general process of knowledge transfer in organization and social network analysis perspective. |
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| Keywords: | Retailing Franchise Knowledge Management Social Network Analysis |
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