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Marketing rules |
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| Authors: | Aufreiter N Ouillet P Y Scott M K |
| Institution: | McKinsey & Company, Toronto. |
| Abstract: | New research shows that the top-performing dot-coms aren't necessarily the ones with the best business models--they're the ones with the quickest, most responsive marketing. |
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| 本文献已被 PubMed 等数据库收录！ | |