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The impact of community expectations on corporate community involvement disclosures in the UK
Institution:1. Department of Accounting and Finance, Faculty of Business and Law, De Montfort University, Leicester LE1 9BH, UK;2. Department of Accounting, Economics and Finance, Faculty of Business and Law, University of West England, Bristol BS16 1QY, UK;1. Accounting and Finance Subject Group, Adam Smith Business School, University of Glasgow, Main Building, Glasgow G12 8QQ, UK;2. School of Management and Languages, Heriot-Watt University, Riccarton, Edinburgh EH14 4AS, UK;1. Fucape Business School, Brazil;2. Universidade de São Paulo, Brazil;3. Universidade Federal do Espirito Santo, Brazil;1. Fundação Brasileira de Contabilidade, St. de Industrias Graficas 1 495/505/515 Ed. Barão do Rio Branco 1, Zona Industrial, Brasília, DF, 70610-410, Brazil;2. GOVCOPP, University of Minho, Portugal;3. Portsmouth Business School, University of Portsmouth, Richmond Building, Portland Street, Portsmouth, Hampshire PO1 3DE, UK;1. Management School, University of Sheffield, Conduit Road, Sheffield S10 1FL, UK;2. Business School, University of Edinburgh, 29 Buccleuch Place, Edinburgh EH8 9JS, UK;3. Adam Smith Business School, University of Glasgow, West Quadrangle, Gilbert Scott Building, Glasgow G12 8QQ, UK;1. Instituto Politécnico de Viana do Castelo, Portugal;2. GOVCOPP, University of Minho, Portugal;3. Portsmouth Business School, University of Portsmouth, Richmond Building, Portland Street, Portsmouth, Hampshire PO1 3DE, UK
Abstract:Despite increase mistrust between corporations and societies in the aftermath of the global corporate misbehaviours, the literature examining the impact of community concerns on corporate communications is undeveloped. Our paper is timely; it contributes to the literature on corporate social responsibility (CSR) by considering the impacts of community expectations on Corporate Community Involvement Disclosures (CCID) using a ten-year panel study. We advance CSR communication research by providing a fresh theoretical perspective – media-agenda-setting theory – to the broad CSR debate and the CCID subset of this debate. Our findings support the media-agenda theoretical expectation and provide important practice and policy recommendations for improving interactions between corporations and their communities.
Keywords:Community involvement disclosures  Community expectations  Media agenda-setting theory  Panel study
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