| 基于核心竞争力的商业银行企业文化研究 |
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| 引用本文： | 王延增,曹雅玮.基于核心竞争力的商业银行企业文化研究[J].金融论坛,2008,13(4). |
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| 作者姓名： | 王延增 曹雅玮 |
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| 作者单位： | 1. 天津大学管理学院,天津,300072
2. 中国工商银行河北省分行 |
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| 摘 要： | 商业银行企业文化是商业银行在长期为客户提供金融服务的过程中逐渐形成,并得到全体成员信奉和遵守的具有自身特色的价值观念、行为规范和道德规范等内容组成的有机整体.企业文化虽然不是商业银行直接的、显在的核心竞争力,却是塑造核心竞争力的核心要素.任何一家商业银行要想在激烈竞争中保持优势,都必须培育科学的发展文化、健康的风险文化、卓越的客户文化、持续的创新文化、先进的用人文化五种企业文化.富有远见的商业银行董事会和高级管理层应把企业文化建设作为一项重要职责,自觉做企业文化的领导者、组织者、推动者和实践者.
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| 关 键 词： | 商业银行 企业文化 核心竞争力 |
A Study on Commercial Bank's Enterprise Culture Based on the Core Competence |
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| WANG Yan-zeng,CAO Ya-wei.A Study on Commercial Bank''s Enterprise Culture Based on the Core Competence[J].Finance Forum,2008,13(4). |
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| Authors: | WANG Yan-zeng CAO Ya-wei |
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| Abstract: | A commercial bank's enterprise culture is an organic whole with distinctive self-characteristics,involving values,behavior criteria,moral standards,and so on.It is gradually formed in the process to provide financial services for clients and is followed by all enterprise members.Although enterprise culture is not a direct and apparent core competence of commercial bank,it is definitely a key factor to build bank's core competence.To preserve the competitive edge,a commercial bank has to nurture its scientif... |
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| Keywords: | commercial bank enterprise culture core competence |
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