| 银行网站开展企业电子商务服务的模式与战略 |
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| 引用本文： | 马铁军,黄小锋.银行网站开展企业电子商务服务的模式与战略[J].金融论坛,2011(5):68-74. |
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| 作者姓名： | 马铁军 黄小锋 |
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| 作者单位： | 中国工商银行电子银行中心; |
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| 摘 要： | 雄厚的基础、强大的品牌、良好的信用、先进的系统和丰富的增值服务决定了大型商业银行网站开展企业电子商务服务具有较大优势,而信息服务与支付服务无缝链接、配套专业金融服务的全流程型B2B服务本身也具有强大竞争力.银行网站开展全流程型B2B服务面临着资产负债及中间业务的全新机遇,承受的风险也在可控范围内.大型商业银行网站针对企...
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| 关 键 词： | 商业银行 企业电子商务 全流程型B2B服务 中间业务 资产负债业务 |
The Mode and Strategy of Bank Website to Provide Enterprise E-commerce Service |
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| MA Tie-jun HUANG Xiao-feng.The Mode and Strategy of Bank Website to Provide Enterprise E-commerce Service[J].Finance Forum,2011(5):68-74. |
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| Authors: | MA Tie-jun HUANG Xiao-feng |
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| Institution: | MA Tie-jun HUANG Xiao-feng |
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| Abstract: | Large commercial banks possess significant advantages,such as solid foundation,strong brand,good credit,advanced system and abundant value-added service,in providing E-commerce service via their websites.Moreover,banks can enjoy strong competitiveness from the seamless linking between information service and payment service and from the whole-process B2B service based on professional financial service.Whole-process B2B service via bank website provides commercial banks with new opportunities in asset-liabil... |
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| Keywords: | commercial bank enterprise E-commerce whole-process B2B service intermediary business asset-liability business |
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