| 车险费率市场化及国内财险公司的应对策略 |
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| 引用本文： | 汪丽.车险费率市场化及国内财险公司的应对策略[J].上海金融学院学报,2011(4):71-77. |
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| 作者姓名： | 汪丽 |
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| 作者单位： | 中国人民保险集团,北京,100084 |
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| 摘 要： | ＂十二五＂时期车险费率市场化改革可能在全国范围内推行,这将会对整个车险市场产生深远影响。国内财险公司应积极把握车险费率市场化政策机遇,采取创新产品服务、拓宽销售渠道、控制费用以及互利合作等策略,避免单纯的价格竞争,促进我国车险市场的健康有序发展。
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| 关 键 词： | 车险费率市场化 发展趋势 市场效应 差异化策略 |
Auto Insurance Rates for Market-oriented and the Coping Strategies of the Domestic Property Insurance Companies |
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| Wang Li.Auto Insurance Rates for Market-oriented and the Coping Strategies of the Domestic Property Insurance Companies[J].Journal of Shanhai Finance University,2011(4):71-77. |
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| Authors: | Wang Li |
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| Abstract: | Market-oriented reforms will be adopted in auto insurance rates during this five-year plan in our country,which will also have a profound impact on the auto insurance market.Domestic property insurance companies should actively grasp the opportunity,taking innovative products and services,expanding sales channels,controlling costs and mutually beneficial cooperation and other strategies to avoid pure price competition and promote insurance market to achieve healthy and orderly development. |
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| Keywords: | market-oriented in auto insurance rates trends market effects differentiation strategies |
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