首页 | 本学科首页   官方微博 | 高级检索  
     检索      

我国中小商业银行战略转型研究——以城市商业银行和村镇银行为例
引用本文:何文虎.我国中小商业银行战略转型研究——以城市商业银行和村镇银行为例[J].上海金融学院学报,2013(4):66-74.
作者姓名:何文虎
作者单位:中国人民银行固原市中心支行,宁夏固原,756000
摘    要:我国中小商业银行实施战略转型是金融市场激烈竞争、金融脱媒、利率市场化改革和银行经济资本考核趋严等多种因素综合作用的结果.中小商业银行战略转型的理念定位是“差异化、特色化、零售化”,客户群选择是社区和农村零售客户(个人客户)及社区和农村中小微企业客户.

关 键 词:中小商业银行  理念定位  转型路径

Transformation of Small and Medium-sized Commercial Banks in China——A Case Study of City Commercial Banks and Village Banks
HE Wen-hu.Transformation of Small and Medium-sized Commercial Banks in China——A Case Study of City Commercial Banks and Village Banks[J].Journal of Shanhai Finance University,2013(4):66-74.
Authors:HE Wen-hu
Abstract:Because of the fierce competition in the financial markets, the financial disintermediation, the interest rate reform and the increasingly strict of the bank economic capital assessment, the small and medium-sized commercial banks (SMCBs) in China must transform. The target of the SMCBs' transformation is differentiation, specialization and retail oriented. The target customers of the SMCBs' transformation is the retail customers and the small and medium-sized enterprises in community and rural areas.
Keywords:SMCBs  target  transformation path
本文献已被 维普 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号