探讨我国保险电子商务的发展

保险电子商务具有降低成本、提高效率的特点,能够帮助保险公司解决营销方式单一化与保险市场多样化的矛盾。在我国发展了十几年的保险电子商务已经成为一种保险销售应用的新型商业模式。本文介绍了保险电子商务的三种营销模式,分析了现阶段我国保险电子商务发展状况以及存在的问题,并为解决这些问题、促进保险电子商务进一步优化发展提出了一些建议。

Discussion On the Development of Insurance E-commerce in China

The insurance e-commerce can reduce the cost,improve the efficiency,to help insurance companies to solve the conflict between single of marketing mode and diversification of insurance market.In China,the insurance e-commerce which has developed more than 10 years has become a new business model in insurance sales.this article introduces three marketing mode of insurance e-commerce,analyses the inevitability of development of Chinese electronic commerce and its problems,and puts forward some suggestions to s...