| 商业银行金融服务创新：基于客户满意视角 |
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| 引用本文： | 王勇.商业银行金融服务创新：基于客户满意视角[J].上海金融学院学报,2008(1):34-40. |
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| 作者姓名： | 王勇 |
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| 作者单位： | 中国人民银行郑州培训学院,河南郑州,450011 |
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| 摘 要： | 当前国内外最能赢得竞争优势的商业银行是那些市场营销最成功的银行，而追求客户满意是现代商业银行金融服务创新的重要目标。本文对客户满意的金融服务创新的深刻内涵进行了揭示，对我国商业银行的客户满意度以及当前我国商业银行金融服务创新中存在的缺点作以分析，在此基础上对商业银行客户满意的金融服务创新策略进行深入探讨。
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| 关 键 词： | 客户满意 商业银行 金融服务创新 |
| 文章编号： | 1673-680X(2008)01-0034-08 |
| 修稿时间： | 2007年11月26 |
Inquiring into Innovation of Commercial Banking Financial Service Based on Customer Satisfaction |
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| Wang Yong.Inquiring into Innovation of Commercial Banking Financial Service Based on Customer Satisfaction[J].Journal of Shanhai Finance University,2008(1):34-40. |
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| Authors: | Wang Yong |
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| Abstract: | Currently,both at home and abroad,those banks,which are very successful in marketing,can win com- petitive advantages.And the pursuit of customer satisfaction is the important goal of innovation of financial service of modern commercial banks.The article discusses the essence of innovation of financial service based on customer satis- faction and analyses the current customer satisfaction of our country's commercial banks as well as weaknesses in our innovation of our banking service.The article elaborates ... |
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| Keywords: | customer satisfaction commercial banks financial services innovation |
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