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Media heterogeneity and post‐earnings announcement drift: evidence from China
Authors:Ye Guo  Mengqi Huang
Abstract:This paper examines how the Chinese stock market acts differently towards state‐controlled and market‐oriented media coverage. Using a setting of post‐earnings announcement drift, we find that information from state‐controlled media enters the stock price in a timelier manner, while the message from market‐oriented media needs more time to get a response from investors. The effect is also influenced by whether the type of news coverage is good or bad. Our findings suggest that the capital market underreacts when good news is reported by the market‐oriented media.
Keywords:Media heterogeneity  Market‐oriented media  Post‐earnings announcement drift (PEAD)  State‐controlled media
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