THE USE OF SOCIAL MEDIA IN THE SUPPLY CHAIN: SURVEY AND EXTENSIONS

This paper investigates the capabilities of social media, such as Facebook, Twitter, Delicious, Digg and others, for their current and potential impact on the supply chain. In particular, this paper examines the use of social media to capture the impact on supply‐chain events and develop a context for those events. This paper also analyses the use of social media in the supply chain to build relationships among supply‐chain participants. Further, this paper investigates the of use of user‐supplied tags as a basis of evaluating and extending an ontology for supply chains. In addition, using knowledge discovery from social media, a number of concepts related to the supply chain are examined, including supply‐chain reputation and influence within the supply chain. Prediction markets are analysed for their potential use in supply chains. Finally, this paper investigates the integration of traditional knowledge management along with knowledge generated from social media. Copyright © 2011 John Wiley & Sons, Ltd.