From private label to co-branded credit card: an assessment of the impact of a change in value proposition over customer value perception and company value capture |
| |
| Authors: | Meirelles Dimária Silva e D’Andrea Daniel |
| |
| Institution: | 1.Universidade Presbiteriana Mackenzie, São Paulo, Brazil
; |
| |
| Abstract: | Journal of Financial Services Marketing - Purpose: The aim of this paper is to evaluate the success of a value proposition over time, considering two aspects: customer’s perceived value and... |
| |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ |
