手机银行差异化发展策略浅议

手机银行越来越成为改变金融业竞争格局的新型服务渠道。同时也是现代商业银行应对竞争的一种必然选择。随着我国金融业开放程度进一步扩大，中外银行在新业务领域的竞争将更加激烈。因此，银行业大力发展手机银行，应该迎接个性化、多元化、国际化等各个方面的挑战，走差异化路线。本文结合实际，提出了手机银行差异化发展的五个可行方向，试图提高手机银行业务对客户的吸引力。

Brief Comments on the Strategy of Differentiated Development of Mobile Banking

Nowadays mobile banking is increasingly becoming a new services channel for changing the landscape of financial sector,and is also an inevitable choice for commercial banks to respond to competitive environment.With the broader opening of China's financial industry,there will be fiercer competition in new business between Chinese and foreign banks.Therefore,to develop mobile banking,banks should stick to differentiated development to meet the personalized,diversified,international and other challenges.This ...