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城市轨道交通出行幸福价值评估研究-以长沙地铁为例
引用本文:郑连元.城市轨道交通出行幸福价值评估研究-以长沙地铁为例[J].财经理论与实践,2017,38(2):127-132.
作者姓名:郑连元
作者单位:中南大学商学院,湖南长沙,410083
摘    要:基于计划行为理论,构建城市轨道交通出行选择框架,依据长沙地铁出行SP调查数据,运用因子分析法,考量城市轨道交通出行幸福价值指数和出行幸福价值.结果发现:客观价值、主观价值、主观感觉、出行者特征和出行特征等功能因子决定地铁出行幸福价值;部分常用出行选择决定因素没有得到认同;出行幸福价值中部分客观价值与主观价值的认知存在不一致.鉴此,应在线路成网、改善交通接驳和最后一公里的方便性、增加发车频次、优化公共交通等级计费、传播城市轨道交通优势等方面提高出行幸福价值.

关 键 词:城市轨道交通  出行幸福价值  计划行为理论  主观价值  客观价值

Study on the Happiness Value Evaluation of Urban Rail Transit Traveling--A Case Study of Changsha Metro
ZHENG Lianyuan.Study on the Happiness Value Evaluation of Urban Rail Transit Traveling--A Case Study of Changsha Metro[J].The Theory and Practice of Finance and Economics,2017,38(2):127-132.
Authors:ZHENG Lianyuan
Abstract:Based on the Theory of Planned behavior, the model of Urban Rail Transit traveling choice model has been build. Factor analysis is employed to derive the happiness value index and happiness value of traveling of Urban Rail Transit. Using the stated preference survey data of Changsha Metro, the empirical result shows that happiness value of traveling is determined by the objective value, subjective value, subjective feeling, traveler''s characteristics and traveling characteristics. Some of the commonly used traveling decision factors are not recognized. There exists some cognitive inconsistency between the objective value and subjective happiness value of traveling. Traveling happiness value can be raised by building urban rail transit line as soon as possible into a network, improving urban rail transit city rail connections and the travel convenience of the last mile, and increasing the metro train frequency, optimization of public traffic mileage billing, urban rail transit transmission level comprehensive advantages to improve the value of urban rail transit .
Keywords:urban rail transit  happiness value of traveling  Theory of Planned Behavior  subjective value  objective value
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