| 区域旅游产业品牌竞争力评价指标体系构建研究 |
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| 引用本文： | 王兆峰.区域旅游产业品牌竞争力评价指标体系构建研究[J].财经理论与实践,2007,28(4):108-111. |
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| 作者姓名： | 王兆峰 |
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| 作者单位： | 吉首大学商学院,湖南,吉首416000 |
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| 基金项目： | 湖南社会科学基金委托项目 |
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| 摘 要： | 区域旅游产业竞争力对区域旅游产业和旅游经济有重要的作用.以产业竞争力理论为基础.考虑旅游产业、区域环境和品牌三个方面的因素,构建了区域旅游产业品牌形成的因素模型.依据模型,从以上三个维度,具体从资源、产业水平和协调、区域硬环境和软环境、品牌的建设、营销、保护和创新等方面建立了旅游产业品牌竞争力的评价指标体系.
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| 关 键 词： | 区域旅游产业 品牌竞争力 评价指标体系 |
| 文章编号： | 1003-7217（2007）04-0108-04 |
| 收稿时间： | 2007-05-10 |
| 修稿时间： | 2007-05-10 |
The Construction of Evaluation Index System of Regional Tourism Industry's Brand |
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| WANG Zhao-feng.The Construction of Evaluation Index System of Regional Tourism Industry''''s Brand[J].The Theory and Practice of Finance and Economics,2007,28(4):108-111. |
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| Authors: | WANG Zhao-feng |
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| Institution: | College of Business, Jishou University, Jishou, Hunan 416000, China |
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| Abstract: | Brand competence of regional tourism industry has an importance influence on regional tourism industry and tourism economy. Based on the industry competition theory, a brand formation model is constructed considering three aspects of the industry, regional environment and brand. According to the above model, resource, coordination level, fundamental and soft environment, and brand construction, marketing , protection and innovation are used to build an index system for evaluating the competence of the tourism industry. |
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| Keywords: | Regional Tourism Industry Brand Competence Index System of Evaluation |
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