价格上限、产品同质性与成本竞争——对再生资源产业竞争问题的新解释

由于再生资源对初始资源的有限替代作用,使得再生资源具有"天然"的价格上限,再生资源企业是在有限的需求空间内进行竞争.同时,用再生资源替代初始资源会带来信息收集、设备技术更换等替代成本,进一步压缩了再生资源企业所面对的需求空间.而资源产品的同质性,以及再生资源产品之间的转换成本,不仅使价格成为影响消费者选择的决定性因素,而且促使大企业在小企业的降价策略下,被淘汰出市场.因此,开拓新的再生资源消费领域,并采取服务差异化战略能够帮助大企业免于在成本竞争中被淘汰.

Upper Limit of Price,Homogeneity and Cost Competition-New Explanation to the Competition Problem of Renewable Resources Industry

The paper analyzes the competition status of the renewable resources industry from the perspectives of the substitute effect and production homogeneity,then gives the new explanation to the problem of "big companies are on short commons,while small workshops are prosperous".The substitute effects of renewable resources to original resources are limited,and renewable resources are born with upper limit of price,so renewable resource companies are competing in area with limited demands.Moreover,the existence ...