Foodstagramming in the travel encounter |
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| Institution: | 1. School of Tourism Management, Sun Yat-Sen University, Tangzhou Rd. 1, Zhuhai Campus, Zhuhai, China;2. Faculty of International Tourism and Management, City University of Macau, Macau, China;3. Tianjin University of Commerce, Florida International University, 409, Guangrong Road, Beichen District, Tianjin, China;4. Collaborative Innovation Center of eTourism, Tourism College of Beijing Union University, No. 97 Beisihuan East Road, Chaoyang District, Beijing, China;5. Faculty of Tourism Management, Zhuhai City Polytechnic, No.2 Jin Road, West Lake, Jinwan District, Zhuhai, Guangdong Province, China;6. School of Adult Education, Zhuhai City Polytechnic, 123 Renmindong Road, Zhuhai, 519000, PR China;7. School of Hotel & Tourism Management, Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong;1. Dpt. of Nautical Sciences and Marine Systems Engineering, University of the Basque Country, UPV/EHU, Portugalete, Bizkaia, Spain;2. Dpt. of Applied Mathematics, Faculty of Engineering of Bilbao, UPV/EHU, Tecnalia Research & Innovation, Meteorology Unit, Euskalmet, Agency Basque of Meteorology, Spain;1. SOAS, University of London, Thornhaugh Street, Russell Square, London, WC1H 0XG, United Kingdom;2. Liverpool John Moores University, Brownlow Hill, Liverpool, L3 5UG, United Kingdom;1. Department of Marketing, College of Business, Florida Atlantic University, 777 Glades Road, Boca Raton, FL, 33431, USA;2. William F. Harrah College of Hospitality, University of Nevada, Las Vegas, 4505 S. Maryland Pkwy, Las Vegas, NV, 89154-6013, USA;1. School of Hospitality Business Management, Carson College of Business, Washington State University, 915 N. Broadway, Everett, WA, USA;2. Gambling Treatment and Research Clinic, School of Psychology, University of Sydney, 94 Mallet Street, Camperdown, NSW, Australia;1. School of Economics and Management, Inner Mongolia University of Technology, Huhhot, Inner Mongolia, China;2. School of Tourism Management, Sun Yat-Sen University, Tangzhou Rd. 1, Zhuihai Campus, Zhuhai, China;3. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd, Kowloon, Hong Kong, China;4. Oxford School of Hospitality Management, Business School, Oxford Brookes University, Oxford OX3 0BP, United Kingdom;1. School of Tourism Management, Sun Yat-sen University, Tangjia Wan, Zhuhai, 519082, PR China;2. School of Hospitality and Tourism Management, University of Surrey, Guildford, United Kingdom;3. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong |
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| Abstract: | This research investigates a new phenomenon – foodstagramming, in which tourists embark on capturing and sharing food photos – using a mixed-methods approach in three studies. Study 1 assesses how foodstagramming experiences are phenomenologically constructed in a field inquiry. Studies 2 and 3 undergo a rigorous scale development process by setting forth a foodstagramming benefit scale, which measures tourist perceived value in capturing and sharing of food photos in social media. These two studies further test its nomological network via a relationship leading from impression management to travel satisfaction through foodstagramming benefits. Results address the conundrum in the literature, which conjectures why self-expression, enrichment of dining experience, social connection, virtual community engagement, and special occasion memory underpin the foodstragramming phenomenon and how they could reap favorable travel outcomes. This research further contributes to the hospitality and tourism industry with insights on technology mediated dining and travel experiences. |
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| Keywords: | Food selfie Foodstagramming Scale development Travel satisfaction Impression |
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