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Investigating the motivation–experience relationship in a dark tourism space: A case study of the Beichuan earthquake relics,China
Institution:1. Department of Business, Organizations and Society, Franklin and Marshall College, 415 Harrisburg Avenue, Lancaster, PA 17603, USA;2. Martin V. Smith School of Business & Economics, California State University Channel Islands, One University Drive, Camarillo, CA 93012, USA;3. Graduate Programs in Educational Technology, School of Graduate Studies, Concordia University, 1455 de Maisonneuve Blvd W. LB-579 Montreal, Quebec, H3G 1M8, Canada;4. Academic Programs and Development, School of Graduate Studies, Concordia University, 1455 de Maisonneuve Blvd W. LB-579 Montreal, Quebec, H3G 1M8, Canada;5. Department of Secondary Education, University of Alberta, 116 St. and 85 Ave., Edmonton, AB, T6G 2R3, Canada;1. University of Lorraine, CEREFIGE Research Center, France;2. University of Lorraine, BETA Research Center, France;1. Bournemouth University, UK;2. University of Surrey, UK
Abstract:This study identifies implications of dark tourism and describes how tourists and destinations, which are principal collateral cores, define what constitutes “dark” travel. The study also examines the dimensions of dark tourism motivation and experience and finds that the former partly affects the latter. The exploratory factor analysis and confirmatory factor analysis aimed to examine why tourists approach and engage with disaster sites and how such experiences may affect tourists motivation and emotional reaction. It is the first paper that applies structural equation modelling to dark tourism research. We focus on the causal relationships between dimensions of motivation and experience, and the relationship that the emotional reactions effect on tourist experiences. We find that the curious visitors are likely to engage cognitively by learning about the incident or related issues and tourists' emotional reaction to the “dark” space influence more heavily emotional tourist experiences than cognitive experiences do.
Keywords:Dark tourism  Disaster tourism  Experience  Motivation  Emotional reaction
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