How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers |
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| Institution: | 1. Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macau SAR, China;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong SAR, China;1. Department of Statistics and Operations Research, School of Mathematical Sciences, Tel-Aviv University, Israel;2. Department of Business Administration, Guilford Glazer Faculty of Management, Ben-Gurion University of the Negev, Israel;1. Tourism Management Department, School of Management, Jinan University, 601 Huangpu Avenue West, Tianhe District, Guangzhou, 510632, China;2. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong;3. Cluster of Design and Specialised Businesses, Singapore Institute of Technology, 10 Dover Drive 138683, Singapore |
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| Abstract: | This study unveils the cognitive mechanism that locus of control (LOC) dimensions (internal control, chance control, and control by powerful others) predict intention to reuse mobile apps for making hotel reservations. The predictions are assumed through the unified theory of acceptance and use of technology (UTAUT) anchors and perceived risk. Drawn from an online survey with 457 Chinese participants, results show direct positive predictions of intention to reuse from UTAUT anchors including performance expectancy, effort expectancy, social influence, and facilitating conditions. Perceived risk also negatively predicts intention. Effort expectancy mediates the links between internal/chance control and intention, whereas perceived risk mediates only the latter link. Facilitating conditions mediate the relationship between control by powerful others and intention. This study contributes to existing research by distinguishing the mechanisms that underpin LOC dimensions and technology re-adoption. Practitioners are recommended to improve booking apps by addressing the concerns of users with different LOC. |
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| Keywords: | Control UTAUT Technology acceptance Smartphone Tourism Hotel Risk PLS-SEM |
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