Tourism investment for the future

The increasing potential of tourism to create jobs and wealth is not, unfortunately, matched by government and private sector realization of what the industry has to offer. Jonathan Bodlender of Horwath and Horwath (UK) Ltd, the Leisure Consultants, argues that unless investment from these two sectors is forthcoming, potential will be lost all round. Tourism jobs are cheap to create compared to other industrial sectors and the high tourism multiplier effect ensures a good return on investment for government, private industry and therefore for national economies as a whole. This piece was originally prepared for a joint International Hotel Association and American Hotel and Motel Association meeting in New York, November 1983.