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The influence of travel photo editing on tourists’ experiences
Institution:1. The Business School, Tourism Research Centre, Edinburgh Napier University, Scotland, Edinburgh, EH14 1DJ, UK;2. The University of Queensland, Brisbane, QLD, 4032, Australia;1. Faculty of Business and Law, School of Strategy, Marketing and Innovation, University of Portsmouth, Portsmouth, PO1 3DE, United Kingdom;2. School of Management and Marketing, Westminster Business School, University of Westminster, London, NW1 5LS, United Kingdom;1. School of Geography and Ocean Science, Nanjing University, Nanjing, Jiangsu, 210023, PR China;2. Department of Parks, Recreation and Tourism Management, North Carolina State University, 27695, Raleigh, NC, USA;3. School of Community Resources and Development, Arizona State University, 85004, Phoenix, AZ, USA;4. Hainan University-Arizona State University Joint International Tourism College, Hainan University, Hainan, PR China;5. Joint College of Ningbo University and Angre University, Ningbo, Zhejiang, 315201, PR China;1. CETT Barcelona School of Tourism, Hospitality and Gastronomy, Universitat de Barcelona, Av. de Can Marcet, 36-38, 08035 Barcelona, Spain;2. Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA 24061, USA;1. School of Business, Central South University, 932 Lushan South Street, Changsha, Hunan, China;2. Department of Hospitality, Tourism & Event Management, San Jóse State University, One Washington Square, San Jose, CA, USA;3. School of Management, Putian University, Putian, Fujian, China
Abstract:Photo editing has become a prevalent practice when people share their travel photos on social media. This study examines this understudied phenomenon by exploring travelers' photo-editing behavior and its impact on tourists' destination experiences. Three pilot interviews and 23 in-depth interviews were conducted using photo-elicitation. The results show that photo editing does not necessarily alter the objective part of the trip memories, but rather reminds tourists of more positive than negative memories. Compliments from the social media audience on the edited photos improve tourists' overall recall of their destination experiences and further enhance their reflection on these experiences. The findings also enrich the understanding of the hermeneutic circle of representation in tourists’ photo editing behavior.
Keywords:Photo editing  Tourist gaze  Tourist memory  Tourist experience  Social media
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