Implications of marketing and promotion for the development of tourism |
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| Authors: | Jeremy Bonnett |
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| Institution: | Jeremy Bonnett is Director, Tourism Services Ltd, 79 Dean Street, London W1V 6HY, UK |
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| Abstract: | The author considers some oft-neglected aspects of marketing and promotion in the development of tourism, with special reference to the implications of travel marketing and promotion for the tourism industries of developing countries. |
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| Keywords: | marketing tourism and travel project evaluation |
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