Factors affecting the willingness of tourists to visit cultural heritage sites in Jordan |
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| Authors: | Ismaiel Naser Abuamoud James Libbin Janet Green Ramzi ALRousan |
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| Institution: | 1. Department of Tourism Management, The University of Jordan, Amman, Jordan;2. College of Agricultural, Consumer and Environmental Sciences, New Mexico State University, Las Cruces, NM, USA;3. School of Hotel, Restaurant, and Tourism Management (HRTM), New Mexico State University, Las Cruces, NM, USA;4. Department of Sustainable Tourism, Hashemite University, Zarqa, Jordan |
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| Abstract: | This study examined the factors affecting the willingness of tourists to visit the cultural heritage sites (CHS) located in the Northern Badia of Jordan, and estimated expenditures for their visit to the CHS. A questionnaire was developed to collect demographic and economic information about tourists during their visit to Jordan. Three hundred tourists were included in the survey at nine different sites during the summer of 2010. A logistic regression model was employed in the analyses. Factors that affected tourism at CHS included: education, variety of sites, multiple destinations, cost, and reasons for the visit. These factors had a significant impact on tourists' willingness to travel to CHS in the Northern Badia. This study recommends improving CHS and working closely with local communities to expand training and funding. |
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| Keywords: | heritage tourism economic development Jordan Bedouin logistic model |
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